Z.comEX Website
Digital asset exchange
Z.com EX is a cryptocurrency exchange platform operated by GMO Internet Group, enabling users to trade digital assets like Bitcoin, Ethereum, and other altcoins. It offers a user-friendly interface, advanced market analysis tools, and real-time data. With competitive fees, two-factor authentication, and cold storage for enhanced security, Z.com EX ensures a reliable trading experience for both beginners and experienced users.
Z.com EX is a cryptocurrency exchange platform operated by GMO Internet Group, enabling users to trade digital assets like Bitcoin, Ethereum, and other altcoins. It offers a user-friendly interface, advanced market analysis tools, and real-time data. With competitive fees, two-factor authentication, and cold storage for enhanced security, Z.com EX ensures a reliable trading experience for both beginners and experienced users.
Company: GMO internet group
Role: UXUI Designer
Timeline: Jan 2021 - Present
Company: GMO internet group
Role: UXUI Designer
Timeline: Jan 2021 - Present
CHALLENGE (1)
The Z.com EX website faces challenges with inconsistent UX/UI design, causing user confusion and disrupting the experience. Fonts, icons, and button styles lack consistency across pages, affecting usability. Implementing a Design System and developing design tokens will ensure seamless collaboration with the dev team, creating a cohesive UI. Enhancing navigation, optimizing mobile responsiveness, and aligning components will improve usability. Streamlining onboarding, clarifying security features, and gathering user insights through data-driven research will further refine the experience. Providing real-time information, dark mode, and support tools will boost engagement, trust, and loyalty to the platform.
The Z.com EX website faces challenges with inconsistent UX/UI design, causing user confusion and disrupting the experience. Fonts, icons, and button styles lack consistency across pages, affecting usability. Implementing a Design System and developing design tokens will ensure seamless collaboration with the dev team, creating a cohesive UI. Enhancing navigation, optimizing mobile responsiveness, and aligning components will improve usability. Streamlining onboarding, clarifying security features, and gathering user insights through data-driven research will further refine the experience. Providing real-time information, dark mode, and support tools will boost engagement, trust, and loyalty to the platform.
GOALS (2)
The goals are to establish a consistent design through a Design System and design tokens, ensuring smooth collaboration with the development team for a cohesive UI. Enhancing navigation, optimizing mobile performance, and aligning interface components will improve usability. Streamlining onboarding and clarifying security features will create a smoother user journey. Additionally, gathering insights through data-driven research will ensure user needs are met effectively. Providing real-time information, dark mode, and integrated support tools will foster engagement, build trust, and increase platform loyalty.
The goals are to establish a consistent design through a Design System and design tokens, ensuring smooth collaboration with the development team for a cohesive UI. Enhancing navigation, optimizing mobile performance, and aligning interface components will improve usability. Streamlining onboarding and clarifying security features will create a smoother user journey. Additionally, gathering insights through data-driven research will ensure user needs are met effectively. Providing real-time information, dark mode, and integrated support tools will foster engagement, build trust, and increase platform loyalty.
RESEARCH (3)
Hotjar tools
Heatmaps for Navigation Optimization
Track where users click, scroll, or spend the most time to identify high-traffic and underused areas.
Optimize navigation menus and buttons based on user engagement patterns.
Hotjar tools
Heatmaps for Navigation Optimization
Track where users click, scroll, or spend the most time to identify high-traffic and underused areas.
Optimize navigation menus and buttons based on user engagement patterns.
Update coming soon – stay tuned! ―
Update coming soon – stay tuned! ―
Update coming soon – stay tuned! ―